DIGIPENDENCE - declare yours!

I was alerted to this little gem via Twitter by Overman:

Some further digging on YouTube brought me to the “making of video”, something I always enjoy since I am eternally curious as to how something was created:

All the animations seen in the music video were created in camera. No stopframe techniques, or computer super-imposing was used; what you see is what rolled off the camera. The animations in the side-on views were produced by the camera capturing the moving reflections from the mirrored carousels, and the animations in the top-down views were created by matching the cameras frame rate to that of spinning record. The transitions between each section of animation was created by simply cutting or wiping between the bits of footage. All the animations were created, drawn and coloured by the director David Wilson.